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3 Marketing Strategies For Your Real Estate Business In 2021

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It is pretty challenging to grow a real estate business without a good reputation in the market and a clientele that trusts you. Therefore, marketing tends to be the major contributor to setting up your business, gaining trust, creating brand awareness, generating leads for the company, and so much more.

Conventional and Modern Day Real Estate Marketing

Back in the old times, people roamed around town to find properties and look for opportunities. They had to deal with word of mouth and client referrals to build their business bit by bit. Above all, everything about the conventional real estate business revolved around a brick-and-mortar shop, unlike today.

Robust technology and the internet have evolved the marketing strategies for all sorts of businesses. But real estate is one of a few industries that have transformed completely. Today, realtors can manage their business from the comfort of their homes. They can plan tours online, send out emails, conduct online meetings, save and display pictures of properties, send out In-mail postcards, and whatnot.

Top 3 Modern Day Real Estate Marketing Strategies

It is a common misconception that businesses can’t thrive during economic downfalls, but if marketed right, they can bloom and grow out of your expectations. If you are looking for ways to grow your business through modern or digital marketing, here are the top 3 ways you can adapt for an instant change:

360 Virtual tours

House visits are the very first thing that pops up in mind when talking about real estate management. But, do you know the time and effort it involves? Of course, being a real estate agent or a property manager, you might be familiar with hustles.

However, it becomes more daunting for the people who have to face it for the first time when they step out to buy a property. 360 Virtual tours are a great way to save your time and your clients’. It offers a complete 360-degree view of the property without leaving any corners so that people can get an idea of the new house, location, and external condition of the house.

These tours help people and the realtors shortlist the best options they would consider visiting and enable them to skip the one that is not worth the time. Thus, it minimizes half of your time.

Google Listings

Google listings are a great way to create brand awareness for your business. Whenever people in your prescribed proximity look up for property managers on Google, your business will be listed on top and among some of the best names in your industry. Additionally, once you list your business on google, you will receive immense popularity in the market, and you will be able to maintain an edge over your competitors.

Email & Social media marketing

If you have been a realtor for a long time, you must be familiar with conventional marketing methods like giving ads in newspapers and sending our in-mail postcards. These methods still have their importance, but ever since the internet took over, things became much more accessible than ever!

Now you can create email and social media marketing campaigns to send out updates to your clients until they find the correct update and get back to you. Using the same in-mail postcards strategy using the same postcard strategy you can formulate an email or social media post with the updates, deals, and vacant properties with all the necessary details required to reach out to you.

Wrapping Up

Modern-day marketing has changed the face of the world and has been a part of every facet of a person’s life ever since it was introduced. But, speaking of the realtor business, the internet and technology have helped numerous realtors around the globe set up and boost their businesses in no time. Even during the COVID-19 breakthrough, realtors were working at full pace regardless of the fluctuations in property rates. So, if you haven’t tried out these methods yet, it is high time that you should!

 

Why Look Out For Proprietary Marketing Technology

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Proprietary technology often takes the form of unique reporting platforms, bid management technology, and homegrown data management platforms. The main reason why most marketers turn to these services is that these platforms help to collect and analyze data with the ability to execute digital marketing strategies for their clients. Proprietary marketing technology is customized to cater to all specific strategies to your business, ensuring that you get the best digital marketing results possible. Before consulting a proprietary marketing technology firm, several factors should guide you to making the best decision.

Make sure you assess the technology used by the firm in terms of applications, platforms, and tools used to manage your campaigns. It is vital that you inquire on the proprietary solutions specific to that company, and whether it is effective to your campaigns. The reason for this is mainly because not all solutions are best for the firm or your business.

Guiding factors to choosing a proprietary marketing tech firm

Before deciding on the best firm to help you establish your brand across online platforms and the right audience, several vital elements are to consider. You should ensure that the firm can conduct data analysis, apply insight, implement building strategy, and leverage the best tools available in the marketplace. Proprietary marketing tech is often a developed solution to help clients get ahead of the competition in an already competitive platform.

It is also important to check whether the firm has partnered with different software providers specializing in diverse marketing platforms. The reason for merging with software developers gives you access to regular software updates, database modifications and helps you get ahead of other software maintenance challenges created by these marketing platforms.

Once you decide to bring a proprietary marketing tech firm onboard, you are guaranteed specialized expertise in that field, and it enables you to focus entirely on the goals and objectives set for your business. A professional tech firm will ensure that you utilize the most effective platforms for your business by providing tailored solutions to enhance lead generation campaigns.

As a business, you need to maximize the effectiveness of marketing campaigns without draining funds on a dying project. A team of specialized marketing technology experts helps reduce the cost of conducting multiple online campaigns on different platforms, rather than running multiple campaigns that are likely to waste time and resources.

The need for professional proprietary technology service

Contracting a team of professionals ensures that your clients always get what they need through regular updates and eradicating bugs. The effectiveness of marketing technologies relies on the ability of the tech team to always innovate new ways to make campaigns successful on online platforms, which could be a tedious task for you. An expert team is always ready to iron out any kinks in the system guaranteeing success.

3 Tips For Picking A Tablet For Business Use

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For many businesses, using a tablet to help accomplish your business goals and objectives could make life much easier. However, when you’re going to be using this tablet day-in and day-out for major business purposes, you’ll want to be sure that you get the right product.

To help you ensure that the tablet you choose is going to be a good fit for you and your business, here are three tips for picking a tablet for business use.

Know What You’ll Be Using It For

To get a tablet that will work best for you, you’re really going to need to consider what you’ll be using this device for.

Some of the most common reasons why businesses use tablets, according to Mona Bushnell, a contributor to Business News Daily, is to consume online media, process payments, or work remotely. Depending on what you plan to be using your tablet for, you’ll want to find a tablet that’s known for being effective and efficient at that task. Additionally, if you’ll be taking your tablet out into a warehouse, onto the sales floor, into the field, or anywhere else where it could easily be dropped or damaged, you’ll also want to ensure that the tablet you get is rugged enough to handle it.

Get The Right Storage And Operating System

Once you’ve figured out what you’ll need to be using your business tablet for, you’ll then want to decide which operating system you’ll need to use in order to have your tablet work the way you intend. Certain applications or software that you may need to be using for your business will work best with a specific operating system, so be sure that you get the best match of an operating system for what you need.

Along with the operating system on your tablet, Danny Thorp, a contributor to TechRadar.com, advises that you also make sure to get a tablet that has an adequate amount of storage for you. Especially if you’ll need to be storing a lot of data on your tablet, you’ll want to look for a tablet that’s at least 128GB.

Get Something With A Great Battery Life

When you’ll be using your tablet all throughout your business hours, you don’t want to have to worry about the battery dying on you. So to help you avoid this kind of issue, you’ll want to be sure that you get a business tablet that is known for having a great battery life. This way, you can accomplish everything that you need to in one business day without having to charge your tablet half-way through.

If you’re wanting to use a tablet for some of your specific business purposes, consider using the tips mentioned above to help you pick the right device.

Business Email Marketing Tips

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If you’re interested in discovering new business email marketing tips that will help you craft more effective marketing emails that will increase your business’ traffic, sales and profit, simply continue reading. In order to find a handy list of tried and tested business email marketing tips, that will help you make well-needed adjustments to your email marketing campaigns.

Consider personalizing your emails:

DId you know that it’s easy to use email marketing-focused software in order to personalize your emails. For example, you’ll be able to place each of your potential customer’s first names in the subject line of your marketing emails. As the human brain is hard-wired to instantly recognize an individual’s own name. By using your potential customers’ first names, you’ll instantly put them at ease and will be able to give your emails a personal touch, which will be far more effective than a traditional marketing email which is obviously a sales pitch. Remember if you’re able to establish a rapport with your prospective customers, they’ll be far more likely to follow the instructions in your email and to make a purchase through the link in your email.

Make sure that your emails have strong conclusions:

While it may come as second nature to ensure that your emails have a strong introduction that will capture all of your readers’ attention, you may forget to invest time into ensuring that each of your emails have a strong conclusion. Keep in mind that if you have a strong call to action at the end of your marketing emails, you shouldn’t have any trouble attracting a large number of sales from your marketing emails.

Learn to track the engagement of your marketing emails:

Instead of sending out your marketing emails and promptly forgetting about them, you can learn valuable lessons which can help you better craft effective marketing emails by tracking the audience engagement of your marketing emails. For example, if you use email marketing-focused software, you’ll be able to check the percentage of email recipients who opened each email as well as how many email recipients clicked on your link and visited your business’ website. You can even find out how many individuals actually ordered a product or service through your website.

As you study your audience engagement analytics you’ll be able to discover what techniques work for your business and which techniques you may want to ditch.

Make sure that your emails contain aesthetically pleasing images:

As humans are visual creatures, there’s no point sending emails that lack photos. Especially if you’re trying to sell physical products. Remember you have a far bigger chance of selling physical products such as clothing or health products if you actually include professional images of the products which you’re looking to market in your marketing emails.

In conclusion, if you’re looking for a cheap yet effective way to promote your business and its products and services, you definitely can’t go wrong using the email marketing tips listed above to your advantage.

Office Hacks: How Online Entrepreneur Nimrod Santo Sets Up His Home Office For Success

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Working at home has become the norm today. With Twitter CEO, Jack Dorsey, announcing that all his employees can work remotely ‘forever’ and other forward-thinking companies following suit, remote working will become even more popular in the coming years. Of course, the Global Pandemic plays a role in people’s decisions to have a home office, the trend actually began years ago.

We bumped into Nimrod Santo—a direct response marketer and online entrepreneur with some pizzas and he gave us a few tips on the things we can do to set up a comfortable home office. Nimrod’s telemarketing business and his online entrepreneurial network has made him the king of ‘sit-at-home’ and remote space, and he had invaluable lessons for us. Let’s give it to Nimrod.

Thank you for honoring our invitation. Do you think remote working will become the norm this decade?

Remote working is already a trend. A recent Pew Research study showed that people preferred to work from home at least three days in a week and work from the office the remaining two days. So, will the trend become popular across all industries? Yes.

People are embracing the idea of remote working and companies are shifting their product-value and innovative efforts to accommodate stay-at-home employees and entrepreneurs.

What are the three must-haves in your home office, and why?

The space: I am particular about my space—whether in the home or in my actual office. When I work from home, I love a space that looks over a nature. Imagine working on your balcony—and the balcony sits across a beach—or a sea view. It’s beautiful. If I cannot achieve a natural aesthetic space, I use wall papers.

The furniture: I have seen many people bother about everything when creating their space—and then they are lackadaisical about their furniture. It’s not just about the aesthetics. You must consider comfort and health when choosing a home-office furniture. Choose one that will help you sit upright. If your space is large enough, you can create another furniture piece where you get to stand and work.

The design: I always have amazing design ideas, but I am not a home decorator. Most times, I hire a home decorator to get the ideas from my mind into my space.

What is the most important factor for a home office?

Privacy. When you have a home office, it’s easy to think, I am at home. Time flies, and before you get to do any meaningful work, it’s evening—and then it is night. I love my home office to be secluded from any other person. Seclusion sends a message to everyone that I am busy, so, everyone is mindful of not getting me distracted.

Do you prefer a home office to a real office space?

I love my home office, and because of the nature of my business, it’s more fun. But I cannot work from home every day, all day long—it gets boring.

I am a private person, so I don’t like taking meetings in my home. I spend most of my weekdays at home and weekends in the office. There isn’t a preference for me; I love both types of spaces.

Can you list the five things we should factor in when creating a home office?

  • Comfort
  • Privacy
  • Aesthetics
  • Sufficient space
  • Lack of distractions

Once those factors are achieved, you will be more productive working from home.

Read Next: Tech’s towering challenge – if the future is Working From Home, what are we going to do with all those skyscrapers we bought?