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If you’re interested in discovering new business email marketing tips that will help you craft more effective marketing emails that will increase your business’ traffic, sales and profit, simply continue reading. In order to find a handy list of tried and tested business email marketing tips, that will help you make well-needed adjustments to your email marketing campaigns.

Consider personalizing your emails:

DId you know that it’s easy to use email marketing-focused software in order to personalize your emails. For example, you’ll be able to place each of your potential customer’s first names in the subject line of your marketing emails. As the human brain is hard-wired to instantly recognize an individual’s own name. By using your potential customers’ first names, you’ll instantly put them at ease and will be able to give your emails a personal touch, which will be far more effective than a traditional marketing email which is obviously a sales pitch. Remember if you’re able to establish a rapport with your prospective customers, they’ll be far more likely to follow the instructions in your email and to make a purchase through the link in your email.

Make sure that your emails have strong conclusions:

While it may come as second nature to ensure that your emails have a strong introduction that will capture all of your readers’ attention, you may forget to invest time into ensuring that each of your emails have a strong conclusion. Keep in mind that if you have a strong call to action at the end of your marketing emails, you shouldn’t have any trouble attracting a large number of sales from your marketing emails.

Learn to track the engagement of your marketing emails:

Instead of sending out your marketing emails and promptly forgetting about them, you can learn valuable lessons which can help you better craft effective marketing emails by tracking the audience engagement of your marketing emails. For example, if you use email marketing-focused software, you’ll be able to check the percentage of email recipients who opened each email as well as how many email recipients clicked on your link and visited your business’ website. You can even find out how many individuals actually ordered a product or service through your website.

As you study your audience engagement analytics you’ll be able to discover what techniques work for your business and which techniques you may want to ditch.

Make sure that your emails contain aesthetically pleasing images:

As humans are visual creatures, there’s no point sending emails that lack photos. Especially if you’re trying to sell physical products. Remember you have a far bigger chance of selling physical products such as clothing or health products if you actually include professional images of the products which you’re looking to market in your marketing emails.

In conclusion, if you’re looking for a cheap yet effective way to promote your business and its products and services, you definitely can’t go wrong using the email marketing tips listed above to your advantage.

Working at home has become the norm today. With Twitter CEO, Jack Dorsey, announcing that all his employees can work remotely ‘forever’ and other forward-thinking companies following suit, remote working will become even more popular in the coming years. Of course, the Global Pandemic plays a role in people’s decisions to have a home office, the trend actually began years ago.

We bumped into Nimrod Santo—a direct response marketer and online entrepreneur with some pizzas and he gave us a few tips on the things we can do to set up a comfortable home office. Nimrod’s telemarketing business and his online entrepreneurial network has made him the king of ‘sit-at-home’ and remote space, and he had invaluable lessons for us. Let’s give it to Nimrod.

Thank you for honoring our invitation. Do you think remote working will become the norm this decade?

Remote working is already a trend. A recent Pew Research study showed that people preferred to work from home at least three days in a week and work from the office the remaining two days. So, will the trend become popular across all industries? Yes.

People are embracing the idea of remote working and companies are shifting their product-value and innovative efforts to accommodate stay-at-home employees and entrepreneurs.

What are the three must-haves in your home office, and why?

The space: I am particular about my space—whether in the home or in my actual office. When I work from home, I love a space that looks over a nature. Imagine working on your balcony—and the balcony sits across a beach—or a sea view. It’s beautiful. If I cannot achieve a natural aesthetic space, I use wall papers.

The furniture: I have seen many people bother about everything when creating their space—and then they are lackadaisical about their furniture. It’s not just about the aesthetics. You must consider comfort and health when choosing a home-office furniture. Choose one that will help you sit upright. If your space is large enough, you can create another furniture piece where you get to stand and work.

The design: I always have amazing design ideas, but I am not a home decorator. Most times, I hire a home decorator to get the ideas from my mind into my space.

What is the most important factor for a home office?

Privacy. When you have a home office, it’s easy to think, I am at home. Time flies, and before you get to do any meaningful work, it’s evening—and then it is night. I love my home office to be secluded from any other person. Seclusion sends a message to everyone that I am busy, so, everyone is mindful of not getting me distracted.

Do you prefer a home office to a real office space?

I love my home office, and because of the nature of my business, it’s more fun. But I cannot work from home every day, all day long—it gets boring.

I am a private person, so I don’t like taking meetings in my home. I spend most of my weekdays at home and weekends in the office. There isn’t a preference for me; I love both types of spaces.

Can you list the five things we should factor in when creating a home office?

• Comfort
• Privacy
• Aesthetics
• Sufficient space
• Lack of distractions

Once those factors are achieved, you will be more productive working from home.

Read Next: Tech’s towering challenge – if the future is Working From Home, what are we going to do with all those skyscrapers we bought?

If you’re looking to expand your business horizon’s, the internet is the doorway to all of the world. You won’t get a bigger audience anywhere else than the audience you have at your disposal online.

Running an entirely digitally based business operation calls for an even more refined ability in terms of digital design. Take some time from your day to investigate the opportunity to fine tune your business operation with a few digital web design tips, and take a chance on earning more money.

Design a clutter free spot

If you want a solid business website, keep your pages free from excess clutter. A busy homepage makes people run away for fear of spam.

Keep your design clear and to the point, so users can get right down to business. Less clutter also serves the purpose of presenting a more professional image to web users.

Simple design styles are useful

The general layout and function of your business website should be simple. Web users should have no problem finding the information they’re seeking.

Simple navigation design is a good start to an effective design. This online gun store website hosts a clear and simple design that makes shopping easy for passing users.

Mobile friendly design is critical

The introduction of the mobile-first index concept by Google means that it would be folly to launch a business website that wasn’t optimized to please mobile users online. Mobile-friendly design is critical to relevance in the digital world today.

Make sure your pages will automatically adapt to the size and display settings of whatever mobile device is visiting at the time, and you’ll find your pages to be far more effective at reaching your target audience.

Clear communication efforts

You want your business website to be designed in such a way that it encourages a trusting bond between your company and your target user. Start the road to rapport by working a clear communication effort into your business website design.

Leave phone numbers, email contacts, and even a physical address for users to investigate and understand more about your operation. Include an email sign-up or contact form within your website’s design as well, so you can strike up a two way conversation with users as soon as interest is shown.

Incorporate the concepts of SEO

Search engine optimization is crucial to the design of your business website, because it is crucial to your visibility online. If you’re not ranking well in the SERPs (search engine results pages), users will have a hard time finding your pages in the first place. Learn what it means to have proper SEO within your design, and build from what you learn.