It is pretty challenging to grow a real estate business without a good reputation in the market and a clientele that trusts you. Therefore, marketing tends to be the major contributor to setting up your business, gaining trust, creating brand awareness, generating leads for the company, and so much more.
Conventional and Modern Day Real Estate Marketing
Back in the old times, people roamed around town to find properties and look for opportunities. They had to deal with word of mouth and client referrals to build their business bit by bit. Above all, everything about the conventional real estate business revolved around a brick-and-mortar shop, unlike today.
Robust technology and the internet have evolved the marketing strategies for all sorts of businesses. But real estate is one of a few industries that have transformed completely. Today, realtors can manage their business from the comfort of their homes. They can plan tours online, send out emails, conduct online meetings, save and display pictures of properties, send out In-mail postcards, and whatnot.
Top 3 Modern Day Real Estate Marketing Strategies
It is a common misconception that businesses can’t thrive during economic downfalls, but if marketed right, they can bloom and grow out of your expectations. If you are looking for ways to grow your business through modern or digital marketing, here are the top 3 ways you can adapt for an instant change:
360 Virtual tours
House visits are the very first thing that pops up in mind when talking about real estate management. But, do you know the time and effort it involves? Of course, being a real estate agent or a property manager, you might be familiar with hustles.
However, it becomes more daunting for the people who have to face it for the first time when they step out to buy a property. 360 Virtual tours are a great way to save your time and your clients’. It offers a complete 360-degree view of the property without leaving any corners so that people can get an idea of the new house, location, and external condition of the house.
These tours help people and the realtors shortlist the best options they would consider visiting and enable them to skip the one that is not worth the time. Thus, it minimizes half of your time.
Google listings are a great way to create brand awareness for your business. Whenever people in your prescribed proximity look up for property managers on Google, your business will be listed on top and among some of the best names in your industry. Additionally, once you list your business on google, you will receive immense popularity in the market, and you will be able to maintain an edge over your competitors.
Email & Social media marketing
If you have been a realtor for a long time, you must be familiar with conventional marketing methods like giving ads in newspapers and sending our in-mail postcards. These methods still have their importance, but ever since the internet took over, things became much more accessible than ever!
Now you can create email and social media marketing campaigns to send out updates to your clients until they find the correct update and get back to you. Using the same in-mail postcards strategy using the same postcard strategy you can formulate an email or social media post with the updates, deals, and vacant properties with all the necessary details required to reach out to you.
Modern-day marketing has changed the face of the world and has been a part of every facet of a person’s life ever since it was introduced. But, speaking of the realtor business, the internet and technology have helped numerous realtors around the globe set up and boost their businesses in no time. Even during the COVID-19 breakthrough, realtors were working at full pace regardless of the fluctuations in property rates. So, if you haven’t tried out these methods yet, it is high time that you should!