Marketing

It is pretty challenging to grow a real estate business without a good reputation in the market and a clientele that trusts you. Therefore, marketing tends to be the major contributor to setting up your business, gaining trust, creating brand awareness, generating leads for the company, and so much more.

Conventional and Modern Day Real Estate Marketing

Back in the old times, people roamed around town to find properties and look for opportunities. They had to deal with word of mouth and client referrals to build their business bit by bit. Above all, everything about the conventional real estate business revolved around a brick-and-mortar shop, unlike today.

Robust technology and the internet have evolved the marketing strategies for all sorts of businesses. But real estate is one of a few industries that have transformed completely. Today, realtors can manage their business from the comfort of their homes. They can plan tours online, send out emails, conduct online meetings, save and display pictures of properties, send out In-mail postcards, and whatnot.

Top 3 Modern Day Real Estate Marketing Strategies

It is a common misconception that businesses can’t thrive during economic downfalls, but if marketed right, they can bloom and grow out of your expectations. If you are looking for ways to grow your business through modern or digital marketing, here are the top 3 ways you can adapt for an instant change:

360 Virtual tours

House visits are the very first thing that pops up in mind when talking about real estate management. But, do you know the time and effort it involves? Of course, being a real estate agent or a property manager, you might be familiar with hustles.

However, it becomes more daunting for the people who have to face it for the first time when they step out to buy a property. 360 Virtual tours are a great way to save your time and your clients’. It offers a complete 360-degree view of the property without leaving any corners so that people can get an idea of the new house, location, and external condition of the house.

These tours help people and the realtors shortlist the best options they would consider visiting and enable them to skip the one that is not worth the time. Thus, it minimizes half of your time.

Google Listings

Google listings are a great way to create brand awareness for your business. Whenever people in your prescribed proximity look up for property managers on Google, your business will be listed on top and among some of the best names in your industry. Additionally, once you list your business on google, you will receive immense popularity in the market, and you will be able to maintain an edge over your competitors.

Email & Social media marketing

If you have been a realtor for a long time, you must be familiar with conventional marketing methods like giving ads in newspapers and sending our in-mail postcards. These methods still have their importance, but ever since the internet took over, things became much more accessible than ever!

Now you can create email and social media marketing campaigns to send out updates to your clients until they find the correct update and get back to you. Using the same in-mail postcards strategy using the same postcard strategy you can formulate an email or social media post with the updates, deals, and vacant properties with all the necessary details required to reach out to you.

Wrapping Up

Modern-day marketing has changed the face of the world and has been a part of every facet of a person’s life ever since it was introduced. But, speaking of the realtor business, the internet and technology have helped numerous realtors around the globe set up and boost their businesses in no time. Even during the COVID-19 breakthrough, realtors were working at full pace regardless of the fluctuations in property rates. So, if you haven’t tried out these methods yet, it is high time that you should!

 

Proprietary technology often takes the form of unique reporting platforms, bid management technology, and homegrown data management platforms. The main reason why most marketers turn to these services is that these platforms help to collect and analyze data with the ability to execute digital marketing strategies for their clients. Proprietary marketing technology is customized to cater to all specific strategies to your business, ensuring that you get the best digital marketing results possible. Before consulting a proprietary marketing technology firm, several factors should guide you to making the best decision.

Make sure you assess the technology used by the firm in terms of applications, platforms, and tools used to manage your campaigns. It is vital that you inquire on the proprietary solutions specific to that company, and whether it is effective to your campaigns. The reason for this is mainly because not all solutions are best for the firm or your business.

Guiding factors to choosing a proprietary marketing tech firm

Before deciding on the best firm to help you establish your brand across online platforms and the right audience, several vital elements are to consider. You should ensure that the firm can conduct data analysis, apply insight, implement building strategy, and leverage the best tools available in the marketplace. Proprietary marketing tech is often a developed solution to help clients get ahead of the competition in an already competitive platform.

It is also important to check whether the firm has partnered with different software providers specializing in diverse marketing platforms. The reason for merging with software developers gives you access to regular software updates, database modifications and helps you get ahead of other software maintenance challenges created by these marketing platforms.

Once you decide to bring a proprietary marketing tech firm onboard, you are guaranteed specialized expertise in that field, and it enables you to focus entirely on the goals and objectives set for your business. A professional tech firm will ensure that you utilize the most effective platforms for your business by providing tailored solutions to enhance lead generation campaigns.

As a business, you need to maximize the effectiveness of marketing campaigns without draining funds on a dying project. A team of specialized marketing technology experts helps reduce the cost of conducting multiple online campaigns on different platforms, rather than running multiple campaigns that are likely to waste time and resources.

The need for professional proprietary technology service

Contracting a team of professionals ensures that your clients always get what they need through regular updates and eradicating bugs. The effectiveness of marketing technologies relies on the ability of the tech team to always innovate new ways to make campaigns successful on online platforms, which could be a tedious task for you. An expert team is always ready to iron out any kinks in the system guaranteeing success.

If you’re in the process of having your very first website designed or you’ve just published your first website, simply continue reading to discover how to use your social channels to benefit your new website. Blogging and social media go hand in hand. There is no doubt that if you have a website, you will need to use social media to drive traffic to it! As it’s well worth harnessing the power of social media in order to ensure that your website is a long term success. Hashtag #BloggerGuide to get into the conversation!

How to utilise the sites social channels when you create your first website:

Use your social channels to direct traffic to your website:

One of your primary goals should be to use your new website’s social channels such as Twitter, Facebook, Instagram, Pinterest and Snapchat to direct traffic to your new website. Marketing on social media is important, as the followers who you gain on your social channels will be able to follow direct links, which you can place in your daily posts, to your new website. As an example, if you post a photo on Facebook or Instagram which talks about a blog post which is featured on your website, you’ll be able to place a direct link from your social media posts to the blog post which is posted on your website.

Alternatively, if you plan on selling products or services on your website, you’ll also be able to place links in your social media posts directly to your website’s online store.

Use your social media channels to keep your followers up to date with your latest news:

It’s also a wise idea to use your social media channels to keep your followers up to date with your website’s latest news. As an example, you may want to promote any new posts on your website using your social media channels. Or if your business features an online store you may want to consider using your various social media accounts to promote new products and services or limited time sales.

Use your social channels to communicate with your followers:

Instead of using email to respond to your followers questions. It’s well worth encouraging your followers to leave any queries which they may have for you, on your social media pages. As you should be able to get back to any simple questions in a prompt manner. It’s also well worth reading all the comments which your followers leave on your posts, to gauge how your followers feel about your website. As you may receive praise as well as complaints on your website’s social media channels.

Remember to listen carefully to any feedback which you receive as constructive feedback can help you make positive and necessary changes to your website.

Use your social channels to create bonds with your followers:

One way to attract followers who will be loyal fans of your website is to post on your social platforms on a daily basis, so that your followers become familiar with your website and start to form a bond with you, your brand or your website.

Post photos every time you publish a new post:

As humans are visual creatures, you’ll increase your chances of having a large viewership of your posts if you ensure to include photos with each of your posts.

If you use all of the tips which are listed above in order to help drive traffic to your website, you’ll definitely increase your chances of running a successful website, which will thrive in the long term.

 

Even if you feel strongly about your internet marketing campaign, it doesn’t mean that you have to rely on it solely. There are other marketing ideas that you can pursue. The use of digital displays is one of them. These are the ones you see on the streets that advertise various companies. The good thing is that if you use them, people can see the content even at night. It’s easy for the advertising process to continue even when the sun has gone down. The question is who will possibly get convinced by the use of this marketing strategy.

Night-shift workers

Some people work at night or finish work at night. They’re usually asleep in the morning. Therefore, they can’t see posters or billboards during the day. They might give attention to these digital signs after passing by them on the way to work.

Children

Kids love anything that catches their attention. These bright digital signs at night will surely capture their interest. They will point out what they see to their parents and convince them to buy the products advertised. Kids don’t have purchasing power, but when they force their parents to buy something, it’s difficult to say no.

Seniors

The use of digital displays might be a novel idea for some people, but it could also be nostalgic. These signs are an upgraded version of the usual posters used for advertising before. They catch the interest of older people and make them stop for a while to read the information.

Passengers

You can place these signs close to bus stops and terminals. In doing so, you might capture the interest of people waiting for a ride. They have nothing else to do at that time. They might also get tired scrolling content on their phones. They might have a look at the digital signs. If you provide the QR code or link to your website, they might look for further information using their phones.

People stuck in traffic

When you get stuck in traffic for a long time, it’s boring. You don’t know what to do. You want to escape but you can’t. You can’t use your phone either. You start to notice things around you while waiting for the traffic to move. At some point, you will see these digital signs and they could captivate your attention. You might even unconsciously decide to head to the store to buy the item advertised.

These are only some of the people who might feel enticed by the use of a digital kiosk display for advertising. Therefore, if you’re a business owner, you need to invest in this marketing strategy. Even if you have other effective means of targeting your audience, you still have to diversify the tools; otherwise, you will miss the chance to convince these people to buy your products.

Digital signs are affordable, and even if you have to spend on them, it will be worth it. You can see the positive impact on your business.