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How to Use Social Channels to the Benefit of Your New Website

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If you’re in the process of having your very first website designed or you’ve just published your first website, simply continue reading to discover how to use your social channels to benefit your new website. Blogging and social media go hand in hand. There is no doubt that if you have a website, you will need to use social media to drive traffic to it! As it’s well worth harnessing the power of social media in order to ensure that your website is a long term success. Hashtag #BloggerGuide to get into the conversation!

How to utilise the sites social channels when you create your first website:

Use your social channels to direct traffic to your website:

One of your primary goals should be to use your new website’s social channels such as Twitter, Facebook, Instagram, Pinterest and Snapchat to direct traffic to your new website. Marketing on social media is important, as the followers who you gain on your social channels will be able to follow direct links, which you can place in your daily posts, to your new website. As an example, if you post a photo on Facebook or Instagram which talks about a blog post which is featured on your website, you’ll be able to place a direct link from your social media posts to the blog post which is posted on your website.

Alternatively, if you plan on selling products or services on your website, you’ll also be able to place links in your social media posts directly to your website’s online store.

Use your social media channels to keep your followers up to date with your latest news:

It’s also a wise idea to use your social media channels to keep your followers up to date with your website’s latest news. As an example, you may want to promote any new posts on your website using your social media channels. Or if your business features an online store you may want to consider using your various social media accounts to promote new products and services or limited time sales.

Use your social channels to communicate with your followers:

Instead of using email to respond to your followers questions. It’s well worth encouraging your followers to leave any queries which they may have for you, on your social media pages. As you should be able to get back to any simple questions in a prompt manner. It’s also well worth reading all the comments which your followers leave on your posts, to gauge how your followers feel about your website. As you may receive praise as well as complaints on your website’s social media channels.

Remember to listen carefully to any feedback which you receive as constructive feedback can help you make positive and necessary changes to your website.

Use your social channels to create bonds with your followers:

One way to attract followers who will be loyal fans of your website is to post on your social platforms on a daily basis, so that your followers become familiar with your website and start to form a bond with you, your brand or your website.

Post photos every time you publish a new post:

As humans are visual creatures, you’ll increase your chances of having a large viewership of your posts if you ensure to include photos with each of your posts.

If you use all of the tips which are listed above in order to help drive traffic to your website, you’ll definitely increase your chances of running a successful website, which will thrive in the long term.

 

Digital Displays Might Convince These People

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Even if you feel strongly about your internet marketing campaign, it doesn’t mean that you have to rely on it solely. There are other marketing ideas that you can pursue. The use of digital displays is one of them. These are the ones you see on the streets that advertise various companies. The good thing is that if you use them, people can see the content even at night. It’s easy for the advertising process to continue even when the sun has gone down. The question is who will possibly get convinced by the use of this marketing strategy.

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Night-shift workers

Some people work at night or finish work at night. They’re usually asleep in the morning. Therefore, they can’t see posters or billboards during the day. They might give attention to these digital signs after passing by them on the way to work.

Children

Kids love anything that catches their attention. These bright digital signs at night will surely capture their interest. They will point out what they see to their parents and convince them to buy the products advertised. Kids don’t have purchasing power, but when they force their parents to buy something, it’s difficult to say no.

Seniors

The use of digital displays might be a novel idea for some people, but it could also be nostalgic. These signs are an upgraded version of the usual posters used for advertising before. They catch the interest of older people and make them stop for a while to read the information.

Passengers

You can place these signs close to bus stops and terminals. In doing so, you might capture the interest of people waiting for a ride. They have nothing else to do at that time. They might also get tired scrolling content on their phones. They might have a look at the digital signs. If you provide the QR code or link to your website, they might look for further information using their phones.

People stuck in traffic

When you get stuck in traffic for a long time, it’s boring. You don’t know what to do. You want to escape but you can’t. You can’t use your phone either. You start to notice things around you while waiting for the traffic to move. At some point, you will see these digital signs and they could captivate your attention. You might even unconsciously decide to head to the store to buy the item advertised.

These are only some of the people who might feel enticed by the use of a digital kiosk display for advertising. Therefore, if you’re a business owner, you need to invest in this marketing strategy. Even if you have other effective means of targeting your audience, you still have to diversify the tools; otherwise, you will miss the chance to convince these people to buy your products.

Digital signs are affordable, and even if you have to spend on them, it will be worth it. You can see the positive impact on your business.

 

 

Using Your Website To Help Gather Brand Metrics

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As a growing business, it’s extremely important to keep on top of how well your brand is doing. Brand metrics are different ways in which you can measure how well your brand is performing, there are many different forms these metrics can take. A lot of these metrics rely on engaging the public in one way or another. However, in this article, we’ll be focusing on the ones that don’t need active public participation, but the metrics that can be gained through your own site and various tools used across the internet.

Firstly though, it should be highlighted early on that there are a multitude of tools to be taken advantage of on the internet. Some free to use tools such as those offered by Google can go a long way in telling you the specifics of what’s going on when it comes to customers visiting your website. As a growing business, it’s worth taking the time to properly understand what can be done with these types of tools, and putting the foundations in place to be able to receive this data as clearly as possible.

One handy way to find a particular value to your brand is to run an experiment with your digital marketing. Firstly, create an advert that has your brand present. Next, create as similar as possible the advert you’ve just made minus the brand element. This process is known as brand uplift. What you want to compare is the difference in clicks between the two adverts. This difference is a specific value you can attribute to your brand. Naturally, it can be deduced that the more clicks you’re getting, the more likely your sales will increase.

Something that doesn’t have a specific calculation but can tell you a lot about your brand is the time spent on your site. The longer people spend on your site, the longer you’re holding their attention for. Simply put, the value of your brand is how long it’s able to hold the attention of consumers. Without doing an extreme version of a brand uplift, you can’t really measure this though. Instead, you need to see how much time different demographics, especially new visitors, are spending on your website. New visitors to your site represent potential customers who have been drawn in by your brand. The longer people spend on your site, engaged with the brand, the more likely they’re going to make the switch from potential to actual customers.

 

Marketing Tips 101

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f you’re determined for your business to become an online success, it’s well worth continuing reading to discover some basic marketing tips, which will help you achieve the professional success which you desire.

Marketing Tips 101:

1. Work on increasing your website’s search engine ranking

One of the keys to driving traffic to your business’ website is to learn how to increase your website’s search engine ranking. One of the most effective ways to increase your website’s search engine ranking is to work on incorporating highly searched after keywords, which are specific to your industry, into your website’s content.

2. Make sure that all of the photos which you use in your social media posts look professionally shot

While you may be tempted to simply churn on photos of your business’ products to include in your social media posts, there’s no point in posting images which are poorly shot. As poorly shot, low-quality images will reflect badly on your business and may give your followers and customers the impression that your business isn’t professional and worth trusting with their hard earned money.

Just think, would a highly trusted company such as Amazon or Apple use low-quality images in their social media posts?

To make sure that you take high-quality photos, make sure that the lighting is adequate when you take photos of your business’ products and that you shoot your photos with a proper DSLR camera instead of using a smartphone to take photos of your business’ products.

Lastly, if you’re a skilled photographer yourself, you may want to ask a staff member, family member or friend who takes high-quality professional looking photos to help you out by taking your photos for you.

3. Make sure that none of your social media posts feature grammatical mistakes

Again, if your business’ posts feature grammatical mistakes, your business will look unprofessional as a result! So ensure to proofread your posts three times before you post them.

4. Consider creating your business’ posts ahead of time if you have a busy schedule

In order to ensure that you use your time wisely and don’t waste your time, logging on to your business’ accounts at weird hours in order to ensure that you post at the optimal time, to ensure that your posts are read by a wide audience, it’s a wise idea to set up an automatic posting schedule for your business’ accounts.

For each post, you’ll be able to select the time and date which you’d like each individual post to be posted on. Which is extremely convenient. Such a tool is ideal if you don’t have a dedicated marketing manager and are currently managing your business’ online marketing yourself and are short on time, with plenty of tasks on your plate!

5. Consider hiring help

In the long term, it makes sense to hire a dedicated marketing manager who’ll be able to ensure that all of your business’ marketing campaigns go off without a hitch.

Hopefully, after reading the marketing guide listed above, you now feel more confident about being able to successfully market your business!