Marketing Tips 101

f you’re determined for your business to become an online success, it’s well worth continuing reading to discover some basic marketing tips, which will help you achieve the professional success which you desire.

Marketing Tips 101:

1. Work on increasing your website’s search engine ranking

One of the keys to driving traffic to your business’ website is to learn how to increase your website’s search engine ranking. One of the most effective ways to increase your website’s search engine ranking is to work on incorporating highly searched after keywords, which are specific to your industry, into your website’s content.

2. Make sure that all of the photos which you use in your social media posts look professionally shot

While you may be tempted to simply churn on photos of your business’ products to include in your social media posts, there’s no point in posting images which are poorly shot. As poorly shot, low-quality images will reflect badly on your business and may give your followers and customers the impression that your business isn’t professional and worth trusting with their hard earned money.

Just think, would a highly trusted company such as Amazon or Apple use low-quality images in their social media posts?

To make sure that you take high-quality photos, make sure that the lighting is adequate when you take photos of your business’ products and that you shoot your photos with a proper DSLR camera instead of using a smartphone to take photos of your business’ products.

Lastly, if you’re a skilled photographer yourself, you may want to ask a staff member, family member or friend who takes high-quality professional looking photos to help you out by taking your photos for you.

3. Make sure that none of your social media posts feature grammatical mistakes

Again, if your business’ posts feature grammatical mistakes, your business will look unprofessional as a result! So ensure to proofread your posts three times before you post them.

4. Consider creating your business’ posts ahead of time if you have a busy schedule

In order to ensure that you use your time wisely and don’t waste your time, logging on to your business’ accounts at weird hours in order to ensure that you post at the optimal time, to ensure that your posts are read by a wide audience, it’s a wise idea to set up an automatic posting schedule for your business’ accounts.

For each post, you’ll be able to select the time and date which you’d like each individual post to be posted on. Which is extremely convenient. Such a tool is ideal if you don’t have a dedicated marketing manager and are currently managing your business’ online marketing yourself and are short on time, with plenty of tasks on your plate!

5. Consider hiring help

In the long term, it makes sense to hire a dedicated marketing manager who’ll be able to ensure that all of your business’ marketing campaigns go off without a hitch.

Hopefully, after reading the marketing guide listed above, you now feel more confident about being able to successfully market your business!