It’s time for your business to step it up online, and the development of your website is a foundational step towards digital success. Take your products and services to the world through your business website, and invest in a proper build along the way.
If you’re not sure where to start, it’s a good time to dive into some research. Take a few moments now to read through some effective website development tips for your business, and equip yourself with the knowledge you need to succeed online.
Speed is always important
Never underestimate the power of speed. Your business website must move quickly. Today’s web users simply don’t have time to wait around for your pages to load, so don’t make them.
Always invest in new ways to keep your pages loading with ease. Developing the efficiency of your website means boosting speed. Avoid using heavy multimedia files, and compress whenever needed.
Understand the implications of Hick’s Law
Keep Hick’s Law in mind as you decorate your business website. Hick’s Law simply says that when you give a person a lot of choices, it will take them longer to make their decision. You may think that people taking more time to make up their minds is good for your site, but it’s not.
The longer it takes for people to sort through their options, the less likely they are to actually make a purchase. Make your presentations clear and concise, so users can quickly decide what they need from your business.
Prioritize scrolling over clicking
It’s helpful to know that web users would rather scroll through the information on your website than click through a slider or set of tabs. It may seem fancier to consolidate your information in a slideshow or accordian style layout, but studies show that web users prefer a simpler format.
Layout the information on your business website in a linear manner. A long page with strategically dispersed information is more effective at successfully achieving conversions.
Use visual cues to direct visitors
Use the design of your web pages to direct individuals towards crucial pieces of your layout. For instance, you can include a swift arrow pointing towards your contact form on your website. It seems simple, because it is simple. However, studies show that directing the view of users actually works.
Always keep it mobile friendly
Mobile optimization is critical to the functionality and visibility of your business website for more than a few reasons. Mobile web users are multiplicitous, and your site design should be built to serve. Mobile devices of any shape and size should have no trouble accessing and interacting with the various elements of your business website.