Growing a business and expanding your client base can be tricky and tedious. It takes plenty of time and energy from you, but don’t give up. These five tips will give you a head-start on reaching out to new customers and raising that profit margin. You should already have an idea of the audience you want to pitch your services to, and it doesn’t always take the most sophisticated tactics to grow your business’ client base. Make sure when choosing your strategy that it won’t put you in the negative; losing a profit and not expanding your client base is the exact opposite of what you’re looking to do.
1. Get to Know Your Customers or Investors
When you’re in business or just getting started with your business you’ll want to know your clients and especially your investors. You’ll want to begin by receiving their contact information (i.e. first & last names, email address, cell phone
& or house phone number) and you can begin by looking through public records.
If you don’t have a contact number, then you can use Go Look Up and use their number finder—all you need is their first and last name. With Go Look Up, you can find a vast amount of information about the contact you’re searching for.
2. Encourage people to join your email list
Although email marketing might not be new, it has proven to be an efficient way of finding and keeping new clients. Email has proven to outperform even social media. First, you will want to sign up for an email marketing provider. By adding a sign-up form to the website’s front page, you will be able to gather new contacts information.
Then, by using an email template, begin to send professional messages to your new contact list and encourage them to look into what you’re selling. Usually, websites will offer 10% off their first order, and people will find that a business is trustworthy and cares about their customers.
3. Start a blog
Starting a blog is not as easy as some people may think. It may be a tad difficult, but it is completely worth the time. By publishing relevant posts, you can show customers that your company knows what it’s talking about.
Blogs are a great way of allowing people to find out more about your business, as well as products and services rendered. If it’s rough for you to find time to blog, then put it in the hands of a trusted staff member, or ask some loyal customers if they would be interested in writing an article or two.
4. Check Out Bright Pattern and Salesforce Call Center
Located out of San Francisco, CA, Bright Pattern’s contact center with the integrations of Salesforce Call Center, Microsoft Dynamics, Oracle Service Cloud, Servicenow, Zendesk, Cloud API, WFO (Workforce Optimization) and WFM (Workforce Management) brings you top of the line products for a state of the art experience with an Artificial Intelligence-supported omnichannel cloud contact center. The support team will provide customers with a great experience and ensure customer satisfaction.
The difference between an omnichannel and a multichannel call center is that, with an omnichannel feature, the customer can receive assistance through all channels of service including telephone, email, or SMS while maintaining context, creating a more meaningful, personalized customer experience. A multichannel can only direct customers through a siloed experience, which creates the frustration that most customers deal with when contacting customer service representatives. Bright Pattern is worth every last penny if you’re thinking about taking your business to the next level.
5. Host a photo contest
When your business begins to thrive, you should take to social media and host a photo contest. This will give you more publicity than you ever thought possible. But, don’t make this a worthless endeavor for your customers—add an exciting prize at the end of the photo contest!
Ask customers who participate in this photo contest to vote on the best photo, and that customer can win a dazzling prize from your company. The amount of publicity you will gain from this contest will be worth your giveaway prize in the end.