Over recent years there has been large amounts of attention surrounding how much pollution the world is producing from using materials which can’t be recycled alone. From plastic bottles littering the planet’s ocean to online delivery companies using copious amounts of unnecessary packaging; the conversation has never been so intense.
As the attention surrounding sustainability continues to grow, it has put increased pressure on brands to evaluate their current processes and materials used for packaging and how they can meet consumer needs for years to come. With this in mind, branding agency 1HQ have created a magazine which looks in-depth at the future of packaging and what consumers can expect from brands.
What does the future hold for online deliveries?
We’ve all been shocked when an online delivery arrives and large amounts of unnecessary packaging have been used, but the company LivingPackets wants to show other brands how you can be sustainably smart when it comes to online deliveries.
LivingPackets have created ‘THE BOX’, which removes the need for materials such as bubble wrap, cardboard boxes and printing labels. Compromised from 98% air and 2% recycled materials, ‘THE BOX’ contains a built-in locking system and GPS which allows the recipient to track their order via an app. Another appealing factor of ‘THE BOX’ is that address labels have been replaced with an E-link, allowing delivery locations to be amended if needed.
How can fast food companies create a more sustainable future?
Some of the world’s most well-known fast food chains have changed the packaging they use to help improve their sustainability; but one company is on a mission to take this one step further.
One of the most favoured takeaway meals is a pizza and more often than not we order more than we need, meaning extra slices of pizza we don’t want to waste. Instead of having to wrap each individual piece in tin foil or use a plastic container, GreenBox have created a takeaway box which can be folded to just how you need it. From arriving at your home as a cardboard box with a whole pizza inside, the box can then be deconstructed for individual pieces, meaning no extra packaging or materials are being used.
With consumers now wanting sustainable packaging when buying products, now is the time for brands to look at their current manufacturing methods and look ahead to the future. With the likes of LivingPackets and GreenBox already leading the way when it comes to improving sustainability, what does the future hold for the world of sustainable packaging?
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